We review your live Google Ads account for broad match sprawl, missing negatives and budget going to terms that never convert, then show you the specific waste we found. Not a generic checklist.
Monthly spend going to search terms with no realistic path to conversion, identified from the account's own search terms report.
We'll get back to you within three working days.
No obligation. We don't share your details.
Asking your current agency to audit their own work rarely surfaces the awkward answers. Doing it yourself means going line by line through a search terms report and knowing what you're looking for.
Meanwhile the spend continues every day. Wasted budget in paid search isn't a slow leak you can look at next quarter. It comes straight off this month's numbers.
We start with what's publicly visible: the terms you appear to be bidding on and how they line up with what you actually sell. That alone needs no access and no permission from anyone.
If you're happy to share read-only access or an exported search terms report, we go further: query intent mismatches, thin or missing negative keyword lists, and budget concentrated on campaigns that aren't converting.
Your name, email and website. We'll ask whether you're happy to share account access when we reply. You don't have to.
We look for concrete, named waste rather than working through a generic checklist, and pick out the three to five clearest findings.
A short call covering what we found and what we'd change first. You keep the findings for free.
It's free, and there is a call, because the report is walked through live rather than emailed cold. You keep the report whether or not you go any further. There's no charge and no commitment at any point.
Automated tools grade your account against generic best practice and hand you a percentage. This names the specific search terms and campaigns taking budget without returning anything. A person reviews it, not a scoring algorithm.
Not to get started. We can run a useful first pass from publicly visible data with no access at all. To go deeper we'd ask for read-only access or an exported search terms report, but that's your call and it comes after you've seen the first findings.
No. The audit is between you and us. What you do with the findings, including sharing them with whoever manages the account now, is entirely up to you.
We come back to you within three working days of your request, and the walkthrough is arranged at a time that suits you.
Publicly visible paid search data comes from Ahrefs. Where you share account access, the figures come from your own Google Ads reporting rather than an estimate.
Get your result in three working days, with no obligation afterwards.