Privacy Policy

‍1. Introduction

Googolplex Ltd (trading as Googolplex Marketing) is committed to protecting the privacy of everyone who visits or interacts with our website. This Privacy Policy explains how we collect, use, store, and share personal data when you visit https://www.googolplexmarketing.com/ (our "Website") or engage with our services.

This policy is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read it carefully. By using our Website, you confirm that you have read and understood this policy.

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2. Who We Are

For the purposes of UK GDPR, Googolplex Ltd is the data controller in respect of any personal data collected through this Website.

Company name: Googolplex Ltd (trading as Googolplex Marketing)

Website: https://www.googolplexmarketing.com/

Registered address: 22 St James’s Avenue, Hampton Hill, TW12 1HH

Contact email: christian@googolplexmarketing.com

If you have any questions about how we handle your personal data, please contact us using the details above.

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3. Key Definitions

The following terms are used throughout this policy:

Personal data

Any information that relates to an identified or identifiable living individual.

Processing

Any operation performed on personal data, including collection, storage, use, or deletion.

Data controller

The entity that determines the purposes and means of processing personal data.

Data processor

A third party that processes personal data on behalf of a data controller.

UK GDPR

The UK General Data Protection Regulation, retained in UK law by the European Union (Withdrawal) Act 2018.

Lawful basis

The legal ground under UK GDPR that permits us to process your personal data.

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4. Personal Data We Collect

We collect and process the following categories of personal data:

4.1 Data you provide directly

When you submit our contact form or request a free organic search review, you may provide:

• First name and last name
• Email address
• Website URL
• Project type or service enquiry (e.g. Organic Search, Paid Media, or both)

We only request the minimum data needed to respond to your enquiry or deliver the service you have requested.

4.2 Data collected automatically

When you visit our Website, certain technical data may be collected automatically, including:

• IP address
• Browser type and version
• Operating system
• Referring URLs and pages visited on our Website
• Date and time of visit
• Cookie identifiers (see Section 10 for full details)

This data is collected through analytics tools and server logs and is used to understand how visitors use our Website and to improve its performance.

4.3 Data from third-party platforms

If you interact with our social media profiles (LinkedIn, X, Facebook, Instagram) and then visit our Website, we may receive aggregated audience data from those platforms. We do not receive individually identifiable data from these interactions unless you provide it to us directly.

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5. How We Collect Personal Data

We collect personal data through the following methods:

• Contact forms: when you complete and submit the enquiry form on our Website
• Newsletter or review sign-up: when you submit your email to request a free organic search review
• Cookies and tracking technologies: automatically when you browse our Website (see Section 10)
• Analytics tools: through third-party analytics services such as Google Analytics
• Advertising platforms: through tools such as Google Ads, which may set cookies for conversion tracking and campaign measurement

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6. Lawful Basis for Processing

Under UK GDPR, we must have a valid lawful basis for every type of processing we carry out. Our lawful bases are as follows:

Activity

1. Responding to contact form enquiries
2. Sending a free organic search review
3. Website analytics and performance monitoring
4. PPC conversion tracking
5. Legal and compliance obligations

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Purpose

1. To respond to your enquiry and discuss potential services
2. To deliver the free review you have requested
3. To understand how visitors use our Website and to improve it
4. To measure the performance of paid advertising campaigns
5. To comply with legal obligations, including record keeping and responding to lawful requests

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Lawful Basis

1. Legitimate interests (Article 6(1)(f))
2. Performance of a contract / pre-contractual steps (Article 6(1)(b))
3. Legitimate interests (Article 6(1)(f)) or consent where required for non-essential cookies
4. Consent (Article 6(1)(a)) or legitimate interests where consent is not required
5. Legal obligation (Article 6(1)(c))

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7. How Long We Retain Your Data

We retain personal data only for as long as is necessary for the purposes set out in this policy. Our default retention periods are as follows:

• Enquiry and contact form data: retained for up to 24 months from the date of your last interaction with us, after which it is securely deleted unless you have become a client.
• Client records: retained for 6 years following the end of a client engagement, to comply with our legal and contractual obligations.
• Analytics and cookies data: retained in accordance with the settings of the relevant platform (typically 13 to 26 months). See Section 10 for details.
• Email correspondence: retained for up to 6 years where it forms part of a business or contractual record.

At the end of the applicable retention period, personal data is securely deleted or anonymised.

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8. Who We Share Your Data With

We do not sell, rent, or trade your personal data to any third party. We may share your data with the following categories of recipient, strictly as necessary:

8.1 Service providers and data processors

We use a number of trusted third-party platforms to operate our Website and business. These act as data processors on our behalf and are bound by appropriate data processing agreements. These may include:

• Webflow: our website hosting and content management platform (webflow.com/legal/privacy)
• Google Analytics: website analytics (policies.google.com/privacy)
• Google Ads: pay-per-click advertising and conversion tracking (policies.google.com/privacy)
• Email service providers: for correspondence and delivery of requested materials
• CRM and business tools: where used to manage client or prospect records

8.2 Professional advisers

We may share data with our legal advisers, accountants, or insurers where required to obtain professional advice or in connection with legal proceedings.

8.3 Legal and regulatory requirements

We may disclose personal data to law enforcement or regulatory bodies (such as the ICO, HMRC, or courts) where we are legally required or permitted to do so.

8.4 Business transfers

If Googolplex Ltd is involved in a merger, acquisition, asset sale, or corporate restructuring, your personal data may be transferred to the acquiring entity. We will notify you before any such transfer if your data will be subject to a different privacy policy.

9. International Data Transfers

Some of our third-party service providers process personal data outside the UK or European Economic Area (EEA). Where this occurs, we ensure that appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs) approved by the ICO or European Commission
• An adequacy decision by the UK Secretary of State confirming that the destination country provides an adequate level of protection
• Binding corporate rules or other approved mechanisms

For more information about the safeguards in place for international transfers, please contact us using the details in Section 2.

10. Cookies

Our Website uses cookies and similar tracking technologies. A cookie is a small text file placed on your device when you visit a website. Cookies help us provide a functional and well-performing website and, where you consent, allow us to analyse how visitors use our site.

10.1 Types of cookies we use

Category

1. Strictly necessary
2. Analytics
3. Marketing and advertising

Consent Required?

1. No
2. Yes
3. Yes

Description

1. Required for the Website to function. These cannot be disabled and include session cookies used by our website platform (Webflow).
2. Used to analyse visitor behaviour and improve our Website. We use Google Analytics for this purpose. Data collected is anonymised where possible.
3. Set by Google Ads and other advertising platforms to measure campaign performance and, where applicable, to serve or retarget adverts.

10.2 Managing your cookie preferences

On your first visit to our Website, you will be presented with a cookie consent banner. You can accept or decline non-essential cookies at any time. You can also manage cookie settings through your browser:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Microsoft Edge: Settings > Cookies and site permissions

Please note that disabling certain cookies may affect the functionality of our Website. For a full list of cookies placed on your device, please refer to our separate Cookie Policy available at www.googolplexmarketing.com.

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11. Your Rights Under UK GDPR

As a data subject, you have a number of rights in relation to your personal data. These rights are set out below. To exercise any of these rights, please contact us using the details in Section 2. We will respond to all valid requests within one calendar month.

• Right of access (Subject Access Request): You have the right to request a copy of the personal data we hold about you and information about how we use it. Right of access:
• Right to rectification: You have the right to ask us to correct any inaccurate or incomplete personal data we hold about you. Right to rectification:
• Right to erasure ("right to be forgotten"): You have the right to request that we delete your personal data where there is no compelling reason for us to continue processing it. Right to erasure:
• Right to restrict processing: You have the right to ask us to pause or restrict how we process your personal data in certain circumstances. Right to restrict processing:
• Right to data portability: Where processing is based on consent or contract, you have the right to receive your personal data in a structured, commonly used, machine-readable format. Right to data portability:
• Right to object: You have the right to object to processing based on legitimate interests. We must stop processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms. Right to object:
• Rights in relation to automated decision-making: You have the right not to be subject to decisions made solely through automated processing, including profiling, where these produce legal or similarly significant effects on you. Rights in relation to automated decision-making:

Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

We do not charge a fee for handling Subject Access Requests unless they are manifestly unfounded or excessive.

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12. Children's Privacy

Our Website and services are directed at businesses and business professionals. We do not knowingly collect personal data from anyone under the age of 18. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete it without delay.

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13. Third-Party Links

Our Website may contain links to third-party websites, including our social media profiles and partner sites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies independently before providing any personal data to them.

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14. Data Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction, or disclosure. These measures include:

• Secure, encrypted connections (HTTPS/TLS) across our Website
• Access controls and authentication requirements for internal systems
• Regular review of our data handling practices and third-party processors
• Data minimisation: we only collect what is strictly necessary

No method of electronic transmission or storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security. If you suspect your data has been compromised, please contact us immediately.

When we become aware of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and, where required, notify affected individuals without undue delay.

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15. Changes to This Privacy Policy

We review and update this Privacy Policy periodically to reflect changes to our practices, applicable law, or ICO guidance. The date at the top of this document shows when it was last revised.

Where changes are material, we will take reasonable steps to notify you, such as by posting a notice on our Website or contacting you directly where we hold your contact details. We encourage you to review this policy periodically.

Continued use of our Website following an update to this policy constitutes your acknowledgement of the revised terms.

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16. Complaints

If you are unhappy with how we have handled your personal data, please contact us in the first instance using the details in Section 2. We will investigate your concern and respond as quickly as possible.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters:

Information Commissioner's Office

Website: ico.org.uk

Telephone: 0303 123 1113

Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

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This document was last reviewed and updated on 25 March 2026. Googolplex Ltd reserves the right to amend this Privacy Policy at any time. The most current version will always be available on our Website.