12 Months of Google Business Profile Post Ideas

What's inside

• A twelve-month calendar: post ideas such as meet the team, before and after, a customer question answered, a seasonal tip, a customer story and Christmas deadlines.
• Starter wording: a fill-in-the-brackets line for every month.
• Posting tips: lead with the main point, add a real photo every time, and point people to the next step with the button or offer link.
• Good habits: when to use the Offer and Event post types, why a steady rhythm helps, reusing posts elsewhere, and getting permission before showing customers, their homes or their work.

Who it's for

Local businesses that know they should post on their profile but struggle to think of what to say, and marketers looking after profiles for several clients or locations.

How to use it

Set a reminder for the start of each month, adapt that month's idea to your business and add a photo you've taken yourself. Move ideas around to suit your own busy periods. Only use the offer idea if you have a real offer, set start and end dates for anything time-limited, and read Google's content policies before you post an offer.