NAP and Citation Consistency Checklist

What's inside

• A master record: the business details to set in one agreed format, from name and address to opening hours and primary category.
• The main listings to check: Google Business Profile, Bing Places for Business, Apple Business for Apple Maps, Facebook, Yell and other UK directories, and trade or industry directories, plus Yelp and the Better Business Bureau for US businesses.
• How to fix problems: finding outdated listings, claiming or updating them, dealing with duplicates and storing logins safely.
• A listing tracker: a table to record each directory, whether the details are correct, whether the login is saved and when you last checked.

Who it's for

Local businesses that have moved premises, changed phone number or rebranded, and any business that has never checked what online directories say about it.

How to use it

Write your master record first, then work through each listing and log what you find in the tracker. Search Google for old addresses and phone numbers you've used before to catch listings you've forgotten about. Whenever your details change, update the master record before anything else, then recheck every listing twice a year.