Paid Traffic Landing Page Checklist

What's inside

• Message match: a headline, offer and terms that line up with the ad and the search, on a page dedicated to that service or offer.
• Above the fold: a clear headline, a single main call to action that shows on a phone screen without scrolling, tap-to-call and a trust signal beside the button.
• The form: no more fields than you need, button text that says what happens next, a useful thank-you message and tested conversion tracking.
• Content, speed and mobile: benefits, proof, answers to common objections, fast loading and no pop-ups on arrival.
• Trust, policy and testing: visible business details, a privacy policy, a cookie banner working with consent mode, and a simple approach to testing changes.

Who it's for

Businesses running Google Ads or other paid campaigns, and the designers, developers or copywriters building their landing pages.

How to use it

Open the ad and its landing page side by side on your phone and work through the list. Fix message match and the form first, since they sit closest to the enquiry. When you test improvements, change one element at a time, let each version run long enough to collect a fair amount of traffic, and keep a dated record of every change.