North Arch Bathrooms SEO

North Arch Bathrooms are a family run bathroom design and installation business based in north London. Having been previously burnt by an agency, the owner was skeptical about the opportunity in their space. Their competitors didn’t appear to be investing in their SEO, which left the door open for us. After delivering results, North Arch have upgraded their package to include their sister company, North Arch Kitchens.

The Challenge

Increase rankings for transactional keywords, the “ready-to-buy” searches that bring in people actively looking for bathroom design and installation, without relying on link building.

What We Did

We built a strategy focused on content that ranks because it’s better, not because it’s propped up with backlinks.

• We built a strategy focused on content that ranks because it’s better, not because it’s propped up with backlinks.
• Keyword targets with commercial intent: We identified the transactional terms most likely to generate enquiries and mapped them to new and existing pages.
• Page-one content creation (using our AI Agent): We built North Arch’s content writer, trained on their source material, to produce new pages designed to win top positions, then strengthened existing pages to push rankings even higher.
• Reverse-engineered what already wins: We analysed the pages currently ranking at the top, extracted the structure, intent, and coverage they rewarded, and turned that into clear writing briefs.
• Editorial + on-page optimisation: We proofread, refined, and published SEO-rich copy with strong relevance signals, without sacrificing readability.

The Results

Better rankings translated directly into consistent inbound demand:

• Page-one rankings for key transactional searches
• Monthly organic leads generated through the website
• +386% year-on-year organic traffic growth
• +4933% clicks for non-branded queries annually

The Takeaway

By focusing on intent-led, search-first content, North Arch Bathrooms achieved sustainable rankings and dependable lead flow, proving you don’t always need links to move the needle when the content is built to outperform what’s already on page one.