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WeGLOW

How increased organic traffic lead to 369% more organic conversions.

WeGLOW is a fitness app designed specifically for women. The fitness industry is incredibly saturated, so standing out from the crowd and competing organically was a challenge, but WeGLOW’s women-only niche presented an opportunity:

The Challenge

Grow rankings for high-intent keywords in a competitive space, while expanding into new categories (including postnatal fitness) without relying on link building.

What We Did

We built an SEO content strategy designed to win page one through content quality, relevance, and speed using our custom built AI content writing agent to create SEO content at scale.

  • We built an SEO plan designed to win page one through content quality, relevance, and speed; using our custom built AI content agent to execute efficiently.
  • Targeted high-value keywords: We identified commercially valuable terms as priority targets and mapped them to new content opportunities and existing pages.
  • Page-one content creation at scale: Using our AI writer, trained on their source material, we created new pages built specifically to match search intent and earn top visibility, then strengthened existing pages to improve positions further.
  • Fast wins in a new growth area: Postnatal fitness was an emerging category for the business, and we achieved page-one rankings within two weeks of publishing the new page.
  • Reverse-engineered what already ranks: We analysed the best-performing competitor pages, created detailed briefs, proofread outputs, and published refined, SEO-rich copy that hits the topics (and structure) search results reward.

The Results

Stronger rankings quickly translated into real business impact:

  • Page-one rankings for high-intent keywords
  • +51% organic traffic in two months
  • Organic conversions up 369% annually 
  • Ownership of the topic - WeGLOW now rank number one for ‘best women's workout app’

The Takeaway

By combining sharp keyword targeting, proven SERP analysis, and a scalable AI-led content workflow, WeGLOW accelerated organic growth fast—turning search visibility into their strongest month on record.

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